It’s time to change the way we think about direct marketing
Conference Program
Morning Sessions
Networking breakfast followed by “State of the Nations” Address
Choose your panel!
Panel One
“Global mailing – without busting your budget”
Panelists:
• John O’Donnell – Brokers Worldwide
• Barry Burns – USPS
• John Seeley – National Geographic
Panel Two
“Marketing profitably as the world moves beyond Google and Yahoo”
Panelists:
• Simon Burrell – Newsweek
• Yuko Tanaka – Nikkei Business Publications Japan
• Bruce Rhodes – Harvard business School Publishing
Moderated by DMI columnist Doug Sacks, of Focus Worldwide
The IDI networking lunch – contact after contact
Afternoon Sessions
Special presentation by Mike Germano, of Carrot Creative USA: “Word of Mouse” – How to utilize social networking as a real medium for growth”
Choose your panel!
Panel Three
“The Cross Media Challenge – making the most of integrated campaigns”
Panelists:
• Dominic Duffy - Ceros Media
• Jeanniey Mullen - Zinio
• Ian Hughes – Consumer Intelligence
• Alastair Tempest - FEDMA
Moderated by DMI columnist Rosemary Smith, of Opt-4
Round-table discussions covering:
• Cross-border privacy laws (Chaired by Rosemary Smith of Opt 4)
• Something old, something new: combining online and offline campaigns (Chaired by Ian Hughes of Consumer Intelligence)
• How to build a website a foreign visitor won’t get lost in (Chaired by Simon Burrell of Newsweek)
• Finding prospects in other countries -TIP: start with the correct list! (Chaired by Pauline Murphy of 1 Stop Data)
• Open an overseas office: source a successful global alliance (Chaired by Alastair Tempest of FEDMA)
• International payment methods (Chaired by Renée Frappier of PacNet Services Ltd)
All this is yours for enjoyment and profit…
Followed by a private evening reception
Delegate fee only $385! Book now to avoid disappointment
For further information and if you have any questions please contact:
Pauline Murphy -- pauline.murphy@1stopdata.com
+44 (0) 20 8786 9111
Matt Edgar -- matt@dmi-news.com +44 (0) 20 7043 9008
or
Merry Law -- mlaw@worldvu.com +1410 522 4223
Email enquiries to -- frontdesk@dmi-events.com
